Taapsee Pannu becomes part of Sugar Cosmetics’ bold and free campaign : Bollywood News


SUGAR Cosmetics – one of the fastest-growing premium magnificence manufacturers of the nation launched their newest campaign coined as #BoldAndFree that includes actress, Taapsee Pannu on Wednesday, twenty second September. With Bollywood actress Taapsee Pannu because the face of the campaign, it’s off to an aggressive begin with each simultaneous launches on tv, print and OOH. This will likely be additional amplified throughout numerous mainstream digital and social media channels. The OOH campaign will go dwell PAN India together with metro cities and main Tier I & II cities. The TV Commercial will likely be aired nationwide in 8 languages together with Hindi, English, Marathi, Bengali, Kannada, Malayalam, Tamil and Telugu throughout all prime digital channels.

Taapsee Pannu becomes part of Sugar Cosmetics' bold and free campaign

Taapsee has additionally made the official announcement on her Instagram profile as she posted the TVC. With over a decade of expertise working in Hindi, Telugu, and Tamil-language movies, Taapsee is thought for all kinds of highly effective roles that she has portrayed in women-centric movies equivalent to Haseen Dilruba, Thappad, Badla, Pink, and Manmarziyaan amongst others.

SUGAR Cosmetics’ #SUGARxTaapsee #BoldAndFree Campaign is a celebration of the model’s philosophy of empowering ladies to look past societal approvals and be snug, assured & bold in their very own pores and skin. The narrative of the TV Commercial performs on how we all the time subconsciously preserve seeing ourselves within the mirror and are aware of how we glance. This want for approval – be it that of society and even the mirror we glance into – all the time makes us second-guess how lovely we “feel” – and this wants to alter. With this campaign, SUGAR urges its patrons and viewers to interrupt free from that urge of getting approvals to really feel and look good as a result of one doesn’t want the validation of a mirror of society to really feel lovely and full.

While Taapsee stunningly brings forth this thought within the TVC, the OOH campaign helps create extra alternatives for the model’s messaging to be absorbed and create a bigger influence on the viewers.

Speaking on this campaign collaboration, Taapsee Pannu stated, “I love how SUGAR is a bold, aspirational yet accessible brand that caters to vivacious, independent women, creating a varied range of face, eyes, lips and skin products to suit all skin colours and types. Working in Bollywood, it is very important to be versatile, to be able to take on any character with ease and SUGAR Cosmetics is that versatile hero in the beauty industry! Just as I take on various characters in my movies, SUGAR’s products are designed to take on and suit every Indian skin tone making the wearer look beautiful and confident in her own skin. My absolute favourite are the SUGAR lipsticks – love how every colour suits & vibes with the real me. So, if you’re looking for long lasting beauty products to keep up with the unstoppable you and your on-the-go lifestyle, just try SUGAR Cosmetics!”

Founded in 2015, SUGAR Cosmetics is at the moment current in 10,000+ shops throughout 130+ cities, together with a sturdy digital presence by way of the brand-owned web site and app. SUGAR at the moment presents 550+ merchandise in make-up and skincare and is thought for his or her matte lipsticks, bold eyeliners, stick basis, face palettes and extra. Their social media recognition has additionally constructed a fan following for greater than 5 million throughout all channels.

“It gives me immense pleasure to welcome Taapsee to the family! Today, SUGAR is the makeup choice for all bold, independent women who refuse to be stereotyped into roles. At SUGAR, we believe in chasing dreams and being unstoppable. We love making beauty fun and constantly aim at creating clutter-breaking personas. When we look at Taapsee, we see someone who is self-made – with the same bold, cheerful and fearless attitude that SUGAR resonates with. We’re super excited to have her on board for our #BoldAndFree Campaign, and can’t wait to create magic, one look at a time!” added Vineeta Singh, CEO & Co-founder, SUGAR Cosmetics.

ALSO READ: Rashmi Rocket’s ‘Ghani Cool Chori’ music teaser: Taapsee Pannu is all set to burn the dance ground together with her strikes on this festive quantity!


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