Potato milk and ‘climatarianism’ will be 2022’s biggest food tendencies, report finds


Sure, you’ve tried almond milk, oat milk and even gone full-circle again to dairy-based milk, however have you ever tried potato milk?

This “milk” derived from potatoes is about to be one among 2022’s biggest food tendencies, a brand new report from Waitrose has discovered.

The report provides that social media is influencing extra of our food and drink decisions, which is why potato milk might change into a preferred plant-based various.

In September, analysis by Mintel discovered that one third of British folks now drink plant-based milk, with oat milk being the preferred vegan various.

“Now it’s the turn of potato milk. Low in sugar and saturated fat, it’s set to dominate coffee shop menus in the coming months,” the report mentioned.

Other food tendencies the grocery store predict will be huge in 2022 embody umami flavours, craft pre-batched bottled cocktails and climatarianism – a weight-reduction plan focussed on lowering your carbon footprint.

It additionally discovered that individuals are extra prone to prepare dinner at house, eat much less meat and waste much less food than they did earlier than the pandemic.

The grocery store mentioned a yr of three nationwide lockdowns and social restrictions has turned the general public right into a “nation of homebodies”.

More than half of these surveyed (53 per cent) mentioned they take pleasure in spending time at house greater than they used to, whereas 50 per cent mentioned they deliberate to exit much less within the evenings regardless of restrictions having lifted in July.

Those aged between 18 and 34 are prone to keep in additional – an indication that the “homebody” stereotype isn’t confined to the older generations, Waitrose mentioned in its report.

People are additionally extra prone to entertain at house, with 25 per cent of respondents saying they plan to have extra dinner events than they did earlier than the pandemic.

This elevated inclination to socialize at house led to at least one in 5 folks investing in a brand new barbecue whereas one in 10 mentioned they’ve put in an out of doors bar. Additionally, gross sales of pizza ovens rose by 195 per cent at Waitrose’s sister firm, John Lewis.

James Bailey, govt director at Waitrose, mentioned folks fell “back in love” with their houses up to now yr.

“We’ve rediscovered the fun, creativity and sense of togetherness that food brings to our households and many have embraced the inspiration that we get from popping to the shops to pick up our groceries.

“The majority of the people we surveyed told us the pandemic has fundamentally changed their outlook: they’re more conscious of their mental and physical health, they’re enjoying life’s simple pleasures, and they’ve embraced the importance of family and friends.”

As supermarkets restricted the variety of prospects inside their shops throughout the peak of the pandemic, and Public Health England revealed that folks had been uncovered to Covid-19 on the grocery store, many turned to on-line buying.

1 / 4 of Waitrose buyers mentioned they purchased food on-line for the primary time within the final yr, however 50 per cent mentioned they deliberate to renew buying at bodily shops now restrictions have been lifted.

People’s social media habits have additionally had an affect on their grocery buying. Waitrose mentioned it noticed a rise in gross sales of feta cheese after the famed “feta pasta” went viral on TikTok.

After one TikTok consumer, Amy Wilichowski posted a video of herself making her fried eggs in a mattress of pesto, gross sales of the sauce rose by 108 per cent in a single week.

“These platforms are the way that people express themselves and share ideas and enjoyment. Food on these platforms is creative, exciting and fast-moving,” Bailey mentioned.

Members of the general public have additionally change into extra environmentally acutely aware. Of those that accomplished Veganuary, 82 per cent mentioned that they had dramatically decreased their meat consumption, solely consuming it two days every week.

Additionally, 75 per cent mentioned they tried tougher to not waste food this yr, whereas 70 per cent mentioned they’ve made an effort to scale back the quantity of plastic packaging they take into their houses.

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