Netflix’s Squid Game is estimated to be worth $900 million


After being formally declared as Netflix’s greatest ever launch, Squid Game is estimated to be worth virtually $900 million (£654m) for the streaming service.

The nine-episode thriller explores a dystopian actuality, through which a mysterious organisation recruits folks in debt to compete in a sequence of lethal childhood video games for the prospect to win a life-changing sum of money.

According to an inner Netflix doc reviewed by Bloomberg, Squid Game generated $891.1 million (£648.8m) in impression worth, a metric the corporate makes use of to assess the efficiency from particular person reveals.

It was additionally revealed that the present price simply $21.3 million (£15.51m) to produce, with roughly $2.4 million (£1.75m) per episode.

Netflix declined to touch upon the brand new report, and an legal professional representing the corporate informed Bloomberg that “it would be inappropriate for them to disclose the confidential data contained in the documents that they had reviewed.”

“Netflix does not discuss these metrics outside the company and takes significant steps to protect them from disclosure,” the legal professional mentioned.


The Korean-language drama was a shock hit for the platform when it was launched on 17 September, with Netflix boss Ted Sarandos saying that there was a “very good chance” the present would turn out to be their most-watched TV present of all time.

On Tuesday (12 October) evening, Netflix announced it had broken all records after 111 million people tuned into the dystopian drama.

Squid Game has officially reached 111 million fans – making it our biggest series launch ever,” they tweeted.

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The present surpassed British-romance sequence Bridgerton, which beforehand set the report after being watched 82 million occasions in its first 28 days.

Netflix considers a viewer to be somebody who watches two minutes of 1 episode of present, an period of time they are saying is “long enough to indicate the choice was intentional”.

Squid Game was additionally on Netflix’s high 10 listing in roughly 94 international locations and is the platform’s first-ever Korean sequence to attain the No 1 spot within the US.

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