Molly-Mae has a lot to be taught, but so do we – about the influencer culture we tolerate

The satan works laborious, but Molly-Mae Hague works tougher – or so she’ll have us imagine. After all, at simply 22, she is already one among the most adopted influencers in the UK and was named artistic director of quick style model PrettyLittleThing (PLT) final yr. On the floor, Hague’s work ethic appears foolproof.

Except it’s not so easy. Her latest feedback on how she’s achieved her success conveniently pave over each privilege Hague has had all through her younger life. As a teenager, Hague appeared in magnificence pageants throughout her residence county of Hitchings and have become Miss Teen Hertfordshire in 2015, utilizing her magnificence know-how to kick off her profession as an influencer.

It labored. Hague was already a profitable YouTube and influencer, with tens of hundreds of followers and her personal agent, earlier than she ever appeared on the hugely-popular ITV present, Love Island, in 2019. In truth, the determination to go on Love Island was a “business move”, she instructed The Sun – one which has evidently paid off.

Today, Hague boasts 6.3m followers on Instagram and 1.63m subscribers on YouTube. While her wage as artistic director at PLT shouldn’t be identified, she reportedly signed a seven-figure take care of the model and celebrated by treating herself to a £37k Cartier bracelet.

Perhaps it’s no shock then that Hague has satisfied herself that her willpower to succeed is the solely factor that acquired her the place she is in the present day. In a now-infamous clip of her talking on the YouTube collection The Diary of a CEO, she mentioned: “I simply suppose you’re given one life and it’s down to you what you do with it. You can actually go in any route.

If you need one thing sufficient you possibly can obtain it, and it simply relies on what lengths you need to go to get to the place you need to be

Molly-Mae Hague

“When I’ve spoken in the past I’ve been slammed a little bit,” she added, “with people saying: ‘It’s easy for you to say that, you’ve not grown up in poverty, you’ve not grown up with major money struggles. So for you to sit there and say we all have the same 24 hours in a day is not correct’.”

Instead of reflecting on her privilege Hague doubled down: “But technically what I’m saying is correct – we do.

“I understand we all have different backgrounds and we’re raised in different ways and have different financial situations, but if you want something enough you can achieve it and it just depends on what lengths you want to go to get to where you want to be in the future.”

Hague provides: “And I’ll go to any length. I’ve worked my absolute a** off to get where I am now.”

Love Island’s Molly-Mae Hague doubles down on wealth inequality feedback in a response to critics

Although the podcast was first shared on 13 December, the clip went viral this week after a Twitter consumer who goes by the username @tsrbys shared it with the caption: “If you’re homeless just buy a house.”

The backlash in opposition to Hague’s feedback was swift, and continues to dominate Twitter timelines two days after it was posted. Some folks criticised the influencer for being “tone deaf” and “insensitive” about wealth inequality, whereas others posted sarcastic jokes about Hague’s method to people who find themselves caught in poverty.

One particular person wrote: “Idk why Molly-Mae thinks she ‘worked her a** off when she didn’t. She is creative director of a billion-pound company with no experience or qualifications.

“I’m not even hating, I actually really like her. But I can’t stand when people who have easily ‘made it’ lecture everyone about how they can easily make it when it’s just not that simple.”

Another added: “I wrote an entire 10,000-word dissertation on the Class Ceiling and why working class people struggle to progress.

“But everyone has the same 24 hours in a day and opportunities according to Molly-Mae, so how can there ever be a class ceiling?”

The indignant response to Hague’s feedback reveals a deeper want amongst audiences for influencers to take their job titles significantly and be extra conscious of the accountability they’ve to society at giant. Gone are the days when the public could possibly be sated with high-exposure photographs of influencers sporting good garments, consuming good issues and going to good locations.

Influencers are public figures – which is precisely what they set out to be – but there may be a actual want for them to perceive the influence their phrases have. Like their job title, they’ve the energy and privilege to affect society. And rightfully, many are fearful that mega influencers like Hague are spreading damaging concepts about work culture and social programs to younger audiences with out considering twice.

Hague’s feedback additionally smacked of the “girlboss” motion, a idea that grew to become common in the mid-2010s that heralded younger feminine enterprise leaders as individuals who promoted concepts of equality inside their corporations. But in recent times, a slew of corporations created or run by such girls have been revealed as having a poisonous work surroundings the place bullying and cruelty ran amok. The face of the “girlboss” shifted from one among feminine company aspiration to one that exposed the sinister underbelly of capitalism and pseudo-feminism.

“The era of girlboss feminism is over,” wrote one content material creator who goes by the identify The Digital Beour. “And Molly-Mae is the perfect example of this. Gen Z are critiquing these influencers and companies on TikTok every single day. Brands and influencers are really going to struggle with this going forward because they lack understanding.”

Hague’s consultant has since launched a assertion on her behalf in response to the backlash, shared with The Independent on Friday 7 January. It mentioned the star was “discussing her own experience” and that she was “not commenting on anyone else’s life or personal situation”.

The assertion continued: “She acknowledges that everyone is raised in different ways and from different backgrounds, but her comments here are a reference to timing, hard work and determination in her own life.”

Be that as it might, Hague’s second of unchecked privilege will proceed to ripple over social media. The assertion put out in her defence will undoubtedly be picked aside and we can already scent the tried-and-tested influencer apology YouTube video in the works. But will Hague and different influencers like her be taught from this expertise and take accountability for the language and concepts they share? Maybe she’s going to use her 24 hours to inform us – but we gained’t maintain our breath.

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