MAFS star Martha Kalifatidis‘ topless selfie sparks Holds Boob Tape sales

Fashion


The actuality star posted a racy video to Instagram that has earned one firm six figures within the hours since.

Martha Kalifatidis has revealed her secret to sporting an outfit with a plunging neckline – incomes one enterprise greater than $15,000 within the hours after posting about it.

The actuality star took to Instagram on Wednesday evening to share she was preparing for an evening out, revealing she deliberate to go topless beneath an outsized blazer for a “sexy” look.

To shield her modesty Martha strapped up her breasts utilizing boob tape from Hold, which additionally sponsored the video.

“It actually feels like swimwear, it’s so stretchy and nice and smooth,” Martha stated of the tape.

She additionally demonstrated use the tape in a follow-up video sporting nothing however the $25 product and high-waisted pants.

“If you’ve never seen boob tape don’t freak out as this is very normal,” she stated of the look, earlier than placing her blazer excessive.

“It is more comfortable than a bra, you don’t have anything weighing around your neck or your shoulders.”

Hold additionally sells nipple patches which Martha stated was a should as she had “nearly ripped my nipple off” when utilizing different manufacturers of tape prior to now.

In the hours since Martha posted the video the Aussie model has seen a large spike in buyer curiosity.

“When she posted we saw over $15,000 in sales,” Hold founder Mathieu Mariole instructed information.com.au on Thursday afternoon, lower than 24 hours after the video went reside.

“We were overwhelmed with the support. It is so exciting to know our product will help so many, especially now that everyone is heading out again.”

Mr Mariole stated Martha had been the “ideal” spokesperson for the model as she was “so comfortable with her body”.

“We love that Martha is so confident as that embodies everything that we are and what we want our customers to feel,” he stated.

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