M·A·C Cosmetics India has named beloved Bollywood movie star Bhumi Pednekar as its first brand ambassador in India. Throughout a long-term partnership beginning in September, Bhumi could be seen as the face of M·A·C’s key campaigns and collections in India, elevating premium artistry and translating up to date expression of glamour to make-up lovers across the nation.
Never afraid to interrupt the mildew and specific herself in fully new methods, Bhumi is a pure match for a brand like M·A·C which celebrates individuality and self-expression above all else. She brings alive MAC’s ambition to encourage thousands and thousands of younger Indian women, as she has all the time believed in the facility of magnificence as a optimistic course of that promotes self-love and embraces flaws. “Freedom comes from recognizing you are beautiful outside of beauty standards” – a motto the millennial star lives by and advocates to her younger followers as properly.
Furthermore, the partnership will carry her ardent love for make-up and tendencies to life as she is going to staff up with Sonic Sarwate, Global Senior Artist M·A·C Cosmetics India, to showcase her beautiful signature and versatile seems from daring to “no-makeup” make-up to vibrant and colourful ones; sharing magnificence secrets and techniques, skincare regimens, and way of life with M·A·C followers as she at present does on her social media feed for these seeking to get inventive with make-up.
“Being the first-ever brand ambassador for M·A·C in India is an honor and a dream come true! Bhumi said, “As a teenager obsessed with the idea of beauty, for me to actually be able to own M·A·C products made me feel like I’ve really achieved something in life. I’m so excited to be working with a brand whose values & ethics resonate so strongly with me & I look forward to having an amazing journey with M·A·C!”
“We’re so excited to have Bhumi become the face of M·A·C in India,” says Karen Thompson, Brand Manager, M·A·C Cosmetics India. “In addition to her passion for all things beauty, we were drawn to Bhumi’s strong point of view and message of inclusivity. She epitomizes our brand values and serves as an inspiration to girls everywhere who dare to dream.”
Since its founding in 1984, the main skilled make-up authority has teamed up with fierce tastemakers like Bhumi to create conversations and tendencies bigger than magnificence to symbolize variety as properly as the distinctiveness of girls.
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