Louis Vuitton’s New Global Ambassador ‘Squid Game’ Star HoYeon Jung – WWD


Louis Vuitton has tapped HoYeon Jung as their latest international ambassador.

The mannequin, who made her appearing debut within the wildly well-liked Korean drama collection “Squid Game,” is now the French vogue home’s new international Maison Ambassador for vogue, watches and jewellery.

“It is an honor to start my acting career with Louis Vuitton, the brand I have modeled for. I look forward to all the moments with Louis Vuitton as a global ambassador,” Jung stated in an announcement.

Jung, who walked the runway for the label’s spring 2017 present, is greatest recognized in South Korea for her profession as a mannequin, having positioned second on the fourth season of “Korea’s Next Top Model” when she was 20. When she made her worldwide modeling debut in 2016, she additionally walked for Opening Ceremony, Marc Jacobs, Fendi, Rag & Bone, Alberta Ferretti and Max Mara.

HoYeon Jung, Louis Vuitton

HoYeon Jung is the latest international ambassador for Louis Vuitton.
Courtesy of Louis Vuitton

Throughout her profession, she has additionally walked for manufacturers akin to Schiaparelli, Chanel, Miu Miu, Emilio Pucci, Prabal Gurung and Lanvin.

“I immediately fell in love with HoYeon’s great talent and fantastic personality, and I am looking forward to starting this new chapter of the journey we started at Louis Vuitton a few years ago,” stated Nicolas Ghesquière, the model’s creative director of ladies’s collections.

Jung can also be essentially the most adopted Korean actress on Instagram so far, with over 15 million followers and counting. 

Netflix’s “Squid Game” is a couple of contest consisting of 456 gamers, who all occur to be in debt, enjoying a set of youngsters’s video games for an opportunity to win 45.6 billion South Korean gained (equal to over $38 million). However, shedding comes with lethal penalties.

Jung performs Kang Sae-byeok, one of many contestants. Starring alongside her are Lee Jung-jae, Park Hae-soo, Heo Sung-tae, and O Yeong-su who play Seong Gi-hun, Cho Sang-woo, Jang Deok-su and Oh Il-nam, respectively.

The collection turned the primary Korean drama to prime the streaming service’s prime 10 weekly most-watched TV present charts worldwide, reaching primary in each the U.S. and U.Okay. It will reportedly be Netflix’s most watched collection so far.


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