Lord Sugar: Apprentice star mocked after making ‘desperate’ Graham Norton Show request on Twitter

Lord Alan Sugar is being despatched up after sending a tweet urging Graham Norton to guide him as a visitor on his BBC One chat present.

The enterprise tycoon tweeted the message on Monday (10 January), telling the host: “It’s been ages since I’ve been on your show.”

Sugar informed Norton it was “about time” he gave his collection The Apprentice “a boost after so long”.

He claimed that the brand new collection, which launched on Thursday (6 January), was “breaking all records with viewing figures”.

Sugar added: “I’m in Miami and can Zoom in anytime. You might find me a bit boring but I’ve got some good anecdotes. CAN YOU DM ME.”

Shortly after sharing the submit, Sugar turned the topic of mockery within the feedback part, with many sharing their very own direct requests to Norton.

Others believed that, versus wanting Norton to have a good time The Apprentice’s excessive viewing figures, the businessman was truly making a plea to assist promote the collection.

“Breaking viewing records but needs a boost come on Lord , one of your apprentices could have done a better job in seeking promo,” one individual responded.

“Why does it need a boost if it’s breaking viewing figure records?” one other requested.

Lord Sugar requested Graham Norton to ask him onto his chat present

(Twitter @Lord_Sugar)

“Clearly not breaking record if you’re having to resort to begging for publicity,” one individual requested, with many others branding the message “desperate”.

However, there was a contingent of followers who praised Sugar for his honesty.

One Twitter person wrote: “I actually like @Lord_Sugar’s tweet it’s real it’s down to earth with none of the usual BS that other celebs might do to get on a tv show to sell there products…”

The Apprentice continues Thursday (13 January) at 9pm on BBC One. Read our interview with final week’s fired candidate, through which he known as out Sugar’s new aide Tim Campbell, here.

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