Tiffany & Co. has launched an outtake from its “About Love” marketing campaign starring Jay-Z and Beyoncé Knowles — now that includes a shock visitor star.
The jeweler unveiled a movie immediately referred to as “Date Night,” which exhibits the Carter household on a night out in old-timey New York City. Jay-Z, sporting Jean Schlumberger’s signature “Bird on a Rock” brooch, and Beyoncé, in Schlumberger’s Ailsa diamond ring and ribbon fan earrings, trip by means of the metropolis’s streets consuming pizza and ingesting champagne. Toward the quick’s finish, the couple’s eldest baby Blue Ivy hops in the automotive to hitch her mother and father.
The quick was directed by Dikayl Rimmasch and second unit director Derek Milton.
Tiffany continues to maximise the hype round its “About Love” marketing campaign, which is the greatest superstar advert marketing campaign that the jeweler has pushed in recent times. The jeweler says that extra bonus movies shall be launched over the upcoming months.
The jeweler declined to disclose how a lot the Carters had been paid for his or her participation in the marketing campaign when it got here out in August.
In February, Tiffany & Co.’s dad or mum firm LVMH Moët Hennessy Louis Vuitton took a 50 p.c stake in Jay-Z’s Champagne firm, Armand de Brignac. And this previous weekend, each Jay-Z and Beyoncé had been
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