India-Pakistan 2021 World Cup clash is the most viewed T20I match ever: ICC | Cricket News


DUBAI: Cricket and sports activities followers throughout the world loved unparalleled protection of the ICC Men’s T20 World Cup 2021 when the match returned after 5 years. The pinnacle of the shortest format of the sport supplied explosive cricket and leisure for everybody and featured cricket’s greatest names and finest groups.
The occasion, the greatest ever cricket match to be staged in the UAE and Oman, broke viewership information in a number of areas, together with garnering a file attain of tv attain of 167 million and file consumption of 15.9 billion minutes in India on the Star India Network, for the highly-anticipated India-Pakistan clash.
The encounter is now the most viewed T20I match in historical past, exceeding the earlier excessive of the India-West Indies semi-final match from the 2016 version of the ICC occasion held in India.
The total TV consumption for the full match in India was recorded at 112 billion minutes, regardless of India’s early exit from the match. Viewership share amidst youthful audiences in India (kids beneath the age of 15) was at a wholesome 18.5 per cent at the again of a extremely profitable advertising and marketing marketing campaign “Live the Game” focusing on a youthful demographic.
Digital consumption for the match noticed explosive development on Disney+ Hotstar in India, including considerably to the total tv viewership in the market.
In the UK, viewership for the India v Pakistan match grew by 60 per cent on Sky UK whereas the total viewership for the market went up by 7 per cent.
ICC’s partnership with Facebook was a driver for the vital improve in video views, with a complete of 4.3 billion views throughout all channels for the match, in comparison with 3.6 billion views which have been garnered for the 2019 version of the ICC Men’s Cricket World Cup.
The consumption throughout ICC’s digital belongings additionally grew, recording a complete of two.55 billion minutes. ICC’s social media channels additionally noticed vital development in the engagement at 618 million throughout these platforms, which is a 28 per cent soar since the 2019 version of the ICC Men’s Cricket World Cup.
ICC CEO Geoff Allardice stated: “We are pleased with these outstanding global viewership numbers, that demonstrate the power of T20I cricket to attract a huge audience across the globe on linear and digital platforms. It reinforces our belief that there is a significant opportunity and appetite to grow the game in our strategic growth markets including the USA, so more fans can enjoy it, more kids are inspired by it and sponsors and broadcasters want to be a part of it.”

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