How Cheryl Eisen Went From Being Broke to Decorating for the Stars


Welcome to E!’s Tales From the Top, our collection on girls who’re leaders of their fields and masters of their craft. Spanning industries and experiences, these powerhouse girls reply all the questions you’ve got ever had about how they received to the place they’re immediately—and what they overcame to get there. Read alongside as they convey their resumés to life. 

You by no means know the place you may get that life-changing spark of inspiration. For Cheryl Eisen, it was on her mother’s sofa. 

For a time throughout the ’90s and early aughts, Eisen was operating her personal profitable firm. But, in the midst of the dot-com bubble crash, her government search agency went below and the entrepreneur was all of the sudden unemployed with a tough job historical past. “I was broke in my 30s, living on my mom’s sofa and I had to completely reinvent myself,” she mentioned in an unique interview with E! News. “Nobody would hire me because I had CEO on my resume and I didn’t go to college.” 

While she had already tried quite a lot of gigs—artwork director, graphic designer and Macintosh software program instructor to title just a few—Eisen subsequent turned to actual property, securing her license and a spot at an company the place commissions have been her revenue. Ever the shrewd businesswoman, she stood out in the saturated market after getting an thought from an surprising supply. “I had been watching HGTV during my unemployment days, and I saw this show called The Stagers,” she recalled, “and no one was doing that in New York at the time. And I thought, ‘This is really neat. Maybe I could be the stager that sells real estate.'”

The New York City native, who had grown up with an curiosity in artwork, determined to merge her two worlds. “I was creative. I had a good eye for things. I had no experience, but the only way I was going to be able to compete in New York real estate, a very competitive real estate market for getting listings, was to have a differentiator,” she defined. “And I saw this as an opportunity.” 

While Eisen had to tackle the prices of staging the areas herself, she took inspiration from a e-book on Kelly Hoppen‘s inside designs and received to work. The influence was fast. “From the first time I did it, it was so successful. The property sold at full-ask, all cash, completely furnished,” she mentioned, “where the seller had been trying to sell it himself for like a year without any success unstaged, so it was a great transformation. And brokers took notice and said, ‘Wow, what is this staging thing? Can you stage my listing too?’ And so then I was not only staging my own listings—and I got a lot of business from it—but also other brokers’ and other agents’ listings. And so, it really started taking off from there.”

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