Gwyneth Paltrow’s Goop has launched a new vagina-themed candle in support of reproductive rights.
On Thursday, the wellness firm introduced the launch of Hands Off My Vagina, a new limited-edition model of its standard This Smells Like My Vagina candle.
The new candle, which options an “alluring, intoxicating, deeply feminine scent” created by Paltrow and perfumer Heretic, has been launched forward of the 49-year anniversary of Roe v Wade on 22 January.
To have a good time the Supreme Court resolution, which protects the best to abortion in the US, Goop introduced that will probably be donating $25 from the sale of every $75 candle to the American Civil Liberties Union Foundation.
On Instagram, the place Paltrow shared a video of the candle burning, she wrote: “The word ‘vagina’ holds a lot of power. And yet, there is a recurring need to say: Hands off. Hands off our vaginas in any context where they’re not invited. Your reproductive organs; your choice.
“In honour of the anniversary of Roe v Wade on January 22, Goop will donate $25 from the sale of each limited-edition candle sold on goop.com and in our retail stores to the ACLU Foundation’s Reproductive Freedom Project.”
In a press launch from Goop, it notes that its This Smells Like My Vagina candle, which first launched two years in the past and options scents of “hinoki wood and Damascena roses with flints of toasted cacao and soft coriander,” was initally created to “shed light on the unnecessary shame around vaginas, a continuation of Goop’s mission to empower female pleasure and sexual wellness”.
“The subsequent uproar about the name of the candle, which was designed to be a punk rock, feminist statement (and is obviously a bit cheeky), underscores the need for this dialogue,” Goop continued, including that, given the “dire state of abortion access” in the US, it hopes to direct the eye to the “necessary cause” of reproductive freedom.
The press launch continues: “If Roe is overturned, the ability to get an abortion is on the line for everyone – women, trans people, and anyone who can become pregnant – in America,” earlier than acknowledging that “half of the states are poised to ban abortion for 36m people and politicians could try to ban abortion nationwide if they have the opportunity”.
Texas lately handed the nation’s most restrictive abortion legislation, beneath which abortions are banned after six weeks of being pregnant. The legislation additionally permits non-public residents to sue an individual who performs an abortion or assists somebody in getting an abortion.
Following the launch of the most recent candle, which additionally follows Goop’s profitable This Smells Like My Orgasm candle, followers have praised Paltrow for the new product.
“Take my money,” one particular person commented on Instagram, whereas one other stated: “This is amazing. You are amazing.”
According to Paltrow, donations will probably be made on every candle offered till the candle sells out or till 1 July 2022, whichever happens first.