Golden Globes 2022: A live-tweeted car crash that confirms the awards should never return

The Golden Globes in all probability shouldn’t occur once more in the future, however they undoubtedly shouldn’t have occurred final evening. Rather than take a yr off – amid controversies over the whiteness of its elite membership and its existence as an allegedly corrupt establishment loathed by Hollywood publicists and the stars they signify – it persevered with a ceremony held over Twitter. It was, to little shock, an unmitigated catastrophe.

Over two hours on Sunday evening, the official Globes Twitter account inanely tweeted the winners of its varied classes, buffering them with odd non-sequiturs. The tweets, which learn like a 65-year-old social media supervisor’s thought of conversational tweeting, largely forgot to call the precise initiatives being awarded, and tended to as a substitute go one thing like this: “They may be in movies made for the small screen, but these leading ladies are big stars. Congratulations to Kate Winslet for your #GoldenGlobe”.

There had been archaic emojis, weird proclamations (“It takes 43 muscles to smile – thanks for the work out Andrew Garfield”), and tweets swiftly deleted after inspiring confusion (“If laughter is the best medicine, West Side Story is the cure for what ails you” ??). It was unintentionally humorous – the Globes are being routinely roasted throughout Twitter this morning – but in addition embarrassing, a sluggish loss of life spiral that you couldn’t look away from.

It stays unclear why the Globes had been so intent on urgent forward this yr. US broadcaster NBC made it clear final May that that they had no intention of airing a possible ceremony, citing the Globes needing “time to do it right” and repair their inner points. A raft of celebrities publicly lambasted the Hollywood Foreign Press Association that makes up Globes voters, with Tom Cruise going as far as handy again the awards they’ve given him over the years. Still, awards present hubris overpowered all of that, it appears. Perhaps as a result of the different – realising these awards never actually mattered, and positively don’t now – is much too grave for these in cost.

As for the precise winners, solely a handful have acknowledged their victories to date, amongst them newcomer Ariana DeBose of West Side Story (final evening’s Best Supporting Actress victor) and long-time Globes favorite Nicole Kidman, who took dwelling Best Actress in a Comedy/Musical for Being the Ricardos. At the time of writing, we’ve heard nothing from winners akin to Will Smith (Best Actor in a Drama for King Richard) and Kate Winslet (Best Actress in a Miniseries or Television Film for Mare of Easttown). A public assertion, it appears, isn’t value the power or the potential backlash. It looks like virtually everybody – from the stars themselves to us not watching – has washed their fingers of it.

We’re in a really completely different local weather than we had been two years in the past. The movies being loved in huge numbers and the movies being awarded have never been extra disparate. A pandemic has made moneyed stars swanning about in jewels and praising themselves appear inappropriate. The similarities but existential variations between final evening’s Globes tweet-a-thon and people for newfound “award shows” by in style movie information Twitter accounts akin to @DiscussingFilm and @FilmUpdates have additionally been stark – the latter go viral, the former are jeered at and mocked for being cringeworthy and regressive.

It brings to thoughts an necessary level: if youngsters on Twitter are poking enjoyable at you, it’s in all probability time to pack your baggage and name it a day.

Read the full record of Golden Globes winners here.

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