Iman is paying homage to her marriage to the late David Bowie along with her debut perfume, referred to as Love Memoir.
The supermodel is leveraging her cherished reminiscences from her almost three a long time with the music icon for the scent, which takes inspiration from Bowie in addition to her world travels and her time sheltering in place at her upstate New York nation residence.
“I definitely created [the fragrance] for myself in hoping to inspire people to celebrate memories,” Iman stated. “I’m 66, so what was really clear to me is that at the end of our days the most important thing and the most cherished thing that we hold on and will sustain us through the rest of our lives is our memories that we have shared with our loved ones. [The fragrance] was really a tribute to my love — my eternal love and devotion to my husband.”
Iman paid homage to Bowie by incorporating a woodsy vetiver into Love Memoir. The supermodel said that Tom Ford Noir Extreme, a woodsy perfume, was Bowie’s favourite — and the scent that she has worn each day since his demise in 2016. She needed to honor her late husband by incorporating the scent into her personal perfume, in addition to including in notes like bergamot, rose, French vanilla and black currant that reminded her of her travels in Italy.
“One of the scents that really meant a lot to me was bergamot because it reminded me of Italy,” she continued. “We got married in Florence and so we used a blend of bergamot, black currant, delicate florals like rose, French vanilla and, of course, vetiver. Every note for me evokes those memories and special times we shared.”
Iman was additionally impressed by the sunsets she witnessed every day whereas sheltering in place earlier within the pandemic at her upstate New York nation residence. She used the sunsets as inspiration for the perfume’s scent profile, in addition to the amber hue of its bottle.
For the perfume bottle — which is an oval form with a hammered gold topper — Iman additionally seemed to a convention she began whereas sheltering in place.
“What I did to calm myself in this year that we were really stuck and away from our loved ones, I have a property that has lots of stones, so I started stacking stones,” she stated. “In some cultures, there is a tradition of stacking stones and what it really comes from is it’s originally for creating memorials for people who passed away.”
While that is Iman’s first perfume, she has been a fixture within the magnificence trade since 1994 when she launched Iman Cosmetics, which was one of many first make-up manufacturers available on the market formulated for folks with darker pores and skin tones. She additionally launched Iman Global Chic in 2007, which presents style and equipment on HSN.
“It has been a true privilege to join Iman on this personal journey as she brings to life a fragrance inspired by her own love story,” stated Bridget Love, basic merchandise supervisor and vp of magnificence at QVC and HSN. “From the luxurious packaging to the shape of the bottle and sensual notes, every detail of this project is an honest reflection of memories rooted in a deep love. As a long-standing HSN vendor we’re excited to share Love Memoir not only with Iman’s existing adoring customer base, but with new customers who are inspired by the love and passion of her story.”
Love Memoir is obtainable as a perfume, physique lotion and purse spray ranging in value from $24.95 to $84.85 completely on HSN and HSN.com beginning on Nov. 19.
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