Adverts for beauty procedures which might be designed to change an individual’s bodily look are to be banned from targeting under-18s from May subsequent 12 months, the regulator has introduced.
The new guidelines imply firms will not be in a position to promote procedures similar to breast augmentation or discount, abdominoplasty or “tummy tucks”, eyelid surgery, nostril reshaping, facelifts and hair restoration surgery round tv programmes possible to enchantment to under-18s or in different media that’s aimed immediately at under-18s or with a big proportion of the age group among the many viewers.
The ban additionally covers dermal fillers and pores and skin rejuvenation remedies similar to injectable remedies, chemical peels and laser or mild remedies and tooth whitening merchandise.
It follows a session in response to considerations concerning the potential hurt of promoting beauty interventions to kids and younger folks, similar to physique picture pressures and psychological well being points, in addition to the dangers and potential problems of the procedures.
The Committee of Advertising Practice (CAP) stated proof contributed to an “ever clearer picture” that kids and younger persons are weak to physique picture pressures, and that damaging physique picture perceptions have been prevalent amongst these teams, which might have an effect on their vanity, wellbeing and psychological well being.
CAP director Shahriar Coupal stated: “Because of the inherent risks of cosmetic intervention procedures, and the potential appeal of these services to young people struggling with body confidence issues, it’s important we set the bar necessarily high in terms of marketing.
“The new rules will ensure ads can’t be targeted at under-18s and, where children and young people do see them, our strict content rules mean the ads can’t mislead or otherwise exploit the vulnerabilities of their audience.”
Reporting by Press Association.