Netizens have known as out FabIndia for making an attempt to infuse faith and harm sentiments by impose a ‘secular’ card on the Hindu competition of Diwali.
The controversy started when a tweet by the model, highlighted their newest festive assortment known as ‘Jashn-e-Riwaaz’. The assortment was geared toward Diwali festive put on however utilization of Urdu phrases made tweeple query the model’s sensibilities.
FabIndia tweeted the gathering on October 9, with a submit that learn , “As we welcome the festival of love and light, Jashn-e-Riwaaz, by FabIndia is a collection that beautifully pays homage to Indian culture…”. The submit featured women and men adorning festive, Indian ethnic clothes in a vibrant shade of purple.
The tweet was after a lot uproar on social media that accused FabIndia of ‘damaging the Hindu festival of Diwali’.
In no time, the hashtag #BoycottFabIndia began to pattern on Twitter, with customers asking for a right away boycott of the model. Here are some tweets by customers who known as for the boycott:
Deepavali is not Jash-e-Riwaaz. This deliberate try of abrahamisation of Hindu festivals, depicting fashions wi… https://t.co/OWtTKCZxce
— Tejasvi Surya (@Tejasvi_Surya) 1634545502000
Our competition is Diwali however in keeping with @FabindiaInformation Diwali is known as Jashn-e-Riwaaz. So #BoycottFabIndia Now.A… https://t.co/AYCCS2xOMt
— Vandana Gupta (@im_vandy) 1634554978000
Time to #BoycottFabIndiaThey do not deserve our cash
— Kapil Mishra (@KapilMishra_IND) 1634553645000
Deepavali is not Jash-e-Riwaaz…Period!!!Seems like Fab India has achieved this intentionally to harm Hindu Sentiment.… https://t.co/xPitSmalv7
— Rajkumar MLA (@rajkumarmla1) 1634555714000
“We at Fabindia have always stood for celebration of India with its myriad traditions in all hues. In fact ‘Fabindia – Celebrate India’ is our tagline and also a wordmark. Our current capsule of products under the name Jashn-e-Riwaaz is a celebration of Indian traditions. The phrase means that, literally,” the corporate stated in an announcement to TOI.