#BoycottFabIndia is trending, here’s everything about it!


India appears to have turn into a rustic the place something and everything is changing into a subject of debate. With Diwali across the nook, many way of life and style manufacturers have provide you with Diwali particular campaigns and one such marketing campaign has now landed, homegrown label FabIndia.

Netizens have known as out FabIndia for making an attempt to infuse faith and harm sentiments by impose a ‘secular’ card on the Hindu competition of Diwali.

The controversy started when a tweet by the model, highlighted their newest festive assortment known as ‘Jashn-e-Riwaaz’. The assortment was geared toward Diwali festive put on however utilization of Urdu phrases made tweeple query the model’s sensibilities.

FabIndia tweeted the gathering on October 9, with a submit that learn , “As we welcome the festival of love and light, Jashn-e-Riwaaz, by FabIndia is a collection that beautifully pays homage to Indian culture…”. The submit featured women and men adorning festive, Indian ethnic clothes in a vibrant shade of purple.

The tweet was after a lot uproar on social media that accused FabIndia of ‘damaging the Hindu festival of Diwali’.

In no time, the hashtag #BoycottFabIndia began to pattern on Twitter, with customers asking for a right away boycott of the model. Here are some tweets by customers who known as for the boycott:

“We at Fabindia have always stood for celebration of India with its myriad traditions in all hues. In fact ‘Fabindia – Celebrate India’ is our tagline and also a wordmark. Our current capsule of products under the name Jashn-e-Riwaaz is a celebration of Indian traditions. The phrase means that, literally,” the corporate stated in an announcement to TOI.

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