The unfavorable impression of the pandemic on the world of showbiz has been large and far talked about — shoots stalled, theatres shut down and livelihoods affected. Now, because the trade regularly regains a semblance of normality, one might assume that actors will probably be requested to take a pay reduce to cowl losses. However, it’s fairly the alternative. As OTT medium witnesses a hovering demand in content consumption, actors are demanding a wage hike.
Our supply reveals particular examples of actors who’ve hiked their charges from the ball park of ₹50 lakhs to 2 crores now. About a year-and-a-half again, actor Gulshan Devaiah was charing ₹40-50 lakhs. But, now he’s asking for ₹2 crores. The identical goes for actors Harshvardhan Rane and Vikrant Massey. They have been getting ₹75 lakhs to ₹1 crore, and so they have now began asking for ₹1.5 crore. hThat too, comes with a clause within the contract: if their movie goes for a direct-to-digital launch, they are going to get ₹1.5 crores additional.”
Massey’s co star in his upcoming movie, Forensic, Radhika Apte, too, is one other instance. “The fees she is asking for is ₹2.5 crores, and has included the same clause (regarding OTT release) has been included in her contract,” our supply provides.
We are instructed that actor Kartik Aaryan was additionally paid an additional quantity when Dhamaka’s makers determined to launch the movie instantly on an internet platform.
Trade skilled Atul Mohan says, “As there is a lot of demand from OTT, actors are so busy they don’t have time. Practically all actors are busy for the next couple of years. If you approach them, they don’t have dates. So that means when you are in demand, you will obviously ask for more money.”
There is nothing unsuitable with actors demanding a raised payment, feels producer Anand Pandit, who has bankrolled movies akin to The Big Bull and Chehre.
He opines, “It is about demand and supply. If I am an actor and my producer is giving me ₹10 because of whatever equation… suddenly if some OTT platform gives me ₹50, my demand goes up. I will ask for more money, as simple as that. I have not come across someone abruptly asking for more money. I don’t see anything wrong in this.”
How properly an actor can do commercially is what drives their market worth, however producer- commerce analyst Girish Johar asserts that this additionally relies upon from actor to actor.
“If there’s viability, the producer will pay. We all know how revenue streams have been impacted, especially the theatrical ones. The critical one is the digital revenue, that has temporarily become the backbone. The moment theatrical business opens up and everything is normal, I think then it makes no sense,” he causes.