For Bhushan Kumar, work by no means stops. He has some initiatives in improvement, some being shot and a few prepared for launch. That’s why the T-Series head honcho is busy adapting and evolving to the altering realities while making content material, which is relatable.
“I have a responsibility towards our audience who look up to the kind of films we make. Because otherwise, if they don’t like what we give them, it will be a big problem for us. For instance, I am starting another film with Ayushmann Khurrana in January, and have completed one with him and (filmmaker) Anubhav Sinha,” he says, including, “We try to make films which are relatable, and about things happening in our country. Like, Bheed is about workers walking thousands of kilometers to cross borders during the pandemic, or Anek which is about issues in the Northeast region.”
There’s additionally excessive funds Adipurush, Luv Rajan’s movie with Ranbir Kapoor which comes with a contact of flamboyance and Ranbir Kapoor’s thrilling avatar in Animal. “We want to make all kinds of films,” says the producer, who’s trying ahead to the discharge of Ayushmann Khurrana and Vaani Kapoor starrer Chandigarh Kare Aashiqui on the massive display.
Talking in regards to the movie’s theatrical outing, he says, “The announcement and release of Sooryavanshi was a good sign. The entire industry started announcing film’s release dates. We also announced release dates of around 10 to 11 films.”
Now, Kumar is keen to see how the movie is obtained on the field workplace, contemplating the trailer has earned optimistic suggestions, and even sparked off curiosity amongst individuals.
“We are just keeping our fingers crossed. It is very difficult to judge in these times ke which film people want to see in the theatre, whether people want to see only a very big budget film on the big screen, or a content back project as well… We really don’t know. Everything is a question mark, with things changing every day,” he says, additional sharing, “With this, scared of a new variant of Coronavirus, people are again in a little bit of confusion”.
Here, he reveals that the considered releasing Chandigarh Kare Aashiqui on OTT was by no means mentioned. “We made this keeping theatres in mind and want people to have experience,” he says.
But how do you determine what to launch on the massive display and what digitally?
“I don’t force my director just because my investment is at stake…We are a studio, who have invested over ₹1000 crores into the industry. But I’m not a short term player. I want to maintain the relationship… However, there are times when directors come to me and suggest releasing the film digitally,” says the producer, who’s within the nationwide capital for the promotional marketing campaign of Chandigarh Kare Aashiqui and Atrangi Re.
Talking in regards to the OTT wave, he says, “Today, makers have got that option to showcase their film on two mediums”.
“We are making content for OTT, but we will obviously be making it for theatres as well. There are producers and directors who are into business not just to make movies to make money but for their passion. Aur theatre mein jo tali aur seeti bajti hai woh OTT pe nahi ho sakta,” shares Kumar, who can also be visited units of Kartik Aaryan and Kriti Sanon’s Shehzada and Ranbir Kapoor and Shraddha Kapoor’s movie being shot in Delhi throughout his journey within the metropolis.